CANNABIS NETWORK

The Cannabis Network is a collection of Demand Sides Platforms, Inventory Suppliers and Publications that have explicitly opted in to serve cannabis related display creatives. The minimum targeting will always include a geo target within an area that has legalized cannabis at the state level, and a 21+ age filter applied via data segmentation. This is to ensure compliance with the minimum state law requirements. 

Due to the cannabis being classified as a schedule 1 drug at the federal level, inventory suppliers and end users are extremely sensitive to exposure regardless of local state laws. If an end user flags a creative through their browser, the entire campaign can be temporarily paused as the creatives will be re- submitted to the audit process, which can take days. It is also possible for an inventory supplier or publisher to permanently block an advertiser if the creatives are flagged too many times. For this reason, a more conservative approach will maximize the potential to be shown on as many different publications as possible.

How we combat Creative Sensitivity:

We always recommend being as conservative as possible with creative design (i.e. no flower, leafs, bongs, etc. in the imagery). This gives us the best opportunity out of the gate to maximize available ad placements. As well, creative changes may be required mid flight if flags or audits prevent the serve from hitting the intended daily impression volume.