Programmatic Video and Video Advertising is simply running 15 second, 30 second, and long form video ads within online video content at scale. Commonly referred to as Pre-Roll advertising, Programmatic Video is as scalable as banner advertising with all of the innovative targeting options but in a more desirable video format. With features such as skippable vs non-skippable, completion rates, viewability and more, Video Advertising has never been easier or better for you.
Programmatic Video Advertising offers all of the features standard banner ads offer, but in a video format. Marketers are reaching audiences based on content, behavior, search data, location information, IP, and more. Programmatic Video is now as scalable as banner advertising with all of the innovative targeting options in the more desirable video format.
We are plugged into 20 ad exchanges, such as Doubleclick AdExchange, Index Exchange, and Telaria to name a few. It’s our ability to reach a narrow target market in a hyper-local geo all while providing an omnichannel optimization strategy that makes Programmatic Video solution a better option than nearly any other professional services provider.
SKI RESORT REPORTED OUR TRAFFIC SOURCE LED TO 30K NEW WEBSITE VISITORS WITHIN A MONTH
January – February 2017
The client wanted to target skiers and snowboarders while promoting a hotel & lodging initiative. The secondary goal was to sell more lift tickets over the course of the campaign.
The biggest challenge was standing out among other resorts in the area.
We recommended a combination of Display and Pre-roll for an overall branding and awareness campaign with specific targeting.
Video Advertising is a fun and unique way to connect with a target audience. Many marketers have already made the investment in high quality video content and are seeking ways to creatively introduce that content to their target audience