SEM or Search Engine Marketing is the marketing of a business using paid advertising on search engine results pages (or SERPs). Marketers bid on keywords that users of services, such as Google and Bing, might enter when looking for certain products and/or services. Search engine marketing is commonly recognized for being a critical part of any purchasing decision, often being leveraged while consumers research the product and/or service, comparison shop, and ultimately locate the ideal retailer of that product and/or service
Blonde Concepts is a Premier Partner with Google. As an enterprise customer for Google, we enjoy a much more intimate relationship with Google. The partnership comes with access to Google, Google’s marketing team, Google Premier Partner Badge, Google Certifications, the Google Academy for Ads, beta product testing, and most importantly, Google’s team of experts providing feedback on all campaigns to ensure best practices are followed and newer Google Ads features are being leveraged.
LOCAL RESTAURANT TOPS $100k FROM ONLINE ORDERS VIA DISPLAY + SEM CAMPAIGN
To increase the number of to-go or takeout orders.
Facing social distancing guidelines during COVID-19, the client wanted to let customers know that their business is open for online ordering and takeout.
Our recommendation was to pair Programmatic Display and SEM to create a full funnel strategy. We behaviorally targeted individuals who exhibited interest in the restaurant’s cuisine, and strategically bid on relevant keywords to capture people searching for to-go orders in the area.
The client was ecstatic with the campaign performance and saw that revenue from online orders increased by nearly 65% during the campaign period – enabling the business to generate close to $100k!
The behavioral and demographic targeting options available through Programmatic Display can help reach defined audiences. This ensures that intended and relevant individuals will receive the ad.
Search engine marketing is one of the fastest moving forms of digital marketing, and it requires a diligent management effort to make sure the messages are relevant, timely, and attractive on a crowded search engine results page.