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    • Home
    • BRANDING
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      • DIGITAL OVERVIEW
      • SOCIAL
      • PROGRAMMATIC
      • GEO FENCING
      • MICRO-PROXIMITY
      • NATIVE ADVERTISING
      • IP TARGETING
      • EMAIL MARKETING
      • SEO
      • SEM
      • VIDEO ADS
    • MEET THE CHIEF
    • OUR TEAM
    • CONTACT

305.793.1660


  • Home
  • BRANDING
  • DESIGN
  • DIGITAL
  • MEET THE CHIEF
  • OUR TEAM
  • CONTACT

NATIVE ADVERTISING

WHAT IS NATIVE ADVERTISING

Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don't really look like ads.   With Native Advertising, a company can reach consumers in a content friendly manner, providing users with a deeper level of information in a long form content format. Native Advertising is consistently reported as consumers preferable ad format as it’s less intrusive and blends in with standard website content.

TARGETING & PLACEMENT

We have access to  tons of content targeted options such as Sports, Entertainment, Health, Politics, Travel, Family, and more. We are able to place your relevant blog and site content within relevant content verticals creating a unique way to distribute content to millions of users on thousands of websites around the globe. But not just any site! Our network includes thousands of publisher sites in many different verticals, so we can run hyper local Native Advertising campaigns in tight geos, at scale. The network of sites are comprised of high quality, recognizable publishers that are desirable to any marketer’s goals. Creative executions dynamically match target site templates, font styles, and content management systems, making each campaign custom and elegantly executed.

CASE STUDY

BEEF COUNCIL UTILIZES NATIVE ADVERTISING TO BOOST BEEF SALES AROUND THE STATE 

Industry

Beef Council

Campaign Dates

6 month campaign 

Objective

The goal of this campaign was to drive sales of beef products by branding seasonal recipes where beef was the main ingredient. 

Challenge

The Beef Council wanted a way to drive more grocery sales of beef products. These products had seen a decline in recent months. 

Solution

The campaign leveraged Native advertising to brand to consumers. Native allows us to develop highly-appealing creatives that match the look and feel of the site where the ads are being served. This provides customers a more quality interaction with the brand.

RESULTS

This campaign generated 5,575 total conversions with over 600 conversions coming from the recipes page alone. Additionally, we delivered over 1,000 post-impression conversions to the Beef Council’s website. This helped boost beef sales in grocery stores around the state. 

KEY FINDINGS

Native advertising is a fantastic tool for overall branding and awareness. Native ads should be used in conjunction with relevant content such as blogs, recipes, product galleries or user-driven content.

  In-feed and in-article native ads allows you to immerse your brand within the publisher’s site to reach the right user at the right time within the right context.

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