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Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don't really look like ads. With Native Advertising, a company can reach consumers in a content-friendly manner, providing users with a deeper level of information in a long-form content format. Native Advertising is consistently reported as consumers' preferable ad format as it’s less intrusive and blends in with standard website content.
We have access to tons of content-targeted options such as Sports, Entertainment, Health, Politics, Travel, Family, and more. We are able to place your relevant blog and site content within relevant content verticals creating a unique way to distribute content to millions of users on thousands of websites around the globe. But not just any site! Our network includes thousands of publisher sites in many different verticals, so we can run hyper-local Native Advertising campaigns in tight GEOs, at scale. The network of sites is comprised of high-quality, recognizable publishers that are desirable to any marketer’s goals. Creative executions dynamically match target site templates, font styles, and content management systems, making each campaign custom and elegantly executed.
BEEF COUNCIL UTILIZES NATIVE ADVERTISING TO BOOST BEEF SALES AROUND THE STATE
The goal of this campaign was to drive sales of beef products by branding seasonal recipes where beef was the main ingredient.
The Beef Council wanted a way to drive more grocery sales of beef products. These products had seen a decline in recent months.
The campaign leveraged Native advertising to brand to consumers. Native allows us to develop highly-appealing creatives that match the look and feel of the site where the ads are being served. This provides customers with a more quality interaction with the brand.
This campaign generated 5,575 total conversions with over 600 conversions coming from the recipes page alone. Additionally, we delivered over 1,000 post-impression conversions to the Beef Council’s website. This helped boost beef sales in grocery stores around the state.
Native advertising is a fantastic tool for overall branding and awareness. Native ads should be used in conjunction with relevant content such as blogs, recipes, product galleries, or user-driven content.
In-feed and in-article native ads allow you to immerse your brand within the publisher’s site to reach the right user at the right time within the right context.