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Programmatic advertising is the automated buying and selling of online advertising. By automating the process, transactions are both more efficient and more effective. Once you (the advertiser) select your target audiences, we put the parameters in the media buy and the algorithms seek out the people that best fit your target audience. Where might you find a programmatic display ad? Just about everywhere in the digital universe: mobile, desktop, tablet, audio and even digital outdoor and connected TV. And once you activate this type of advertising, all of the data is consolidated to one area which makes it incredibly easy to track success.
Demographic Targeting Target users based on their age, gender, household income, career, ethnicity and more.
Behavioral Targeting Target consumers based on their search, click and web browsing history.
Content Targeting Target consumers based on the kinds of sites and content they’re visiting.
Geo Targeting Target users based on radius, zip, city, county, DMA, state and more.
Frequency Caps Limit the number of times a user can see your ad.
Day Parting Target your key consumers at a time when they’re most likely to buy.
This retail store’s goal was to increase revenue during Black Friday weekend.
The biggest challenge for this advertiser was tracking multiple conversions and revenue streams.
To create brand awareness, the advertiser put their entire budget towards display. They chose a blend to utilize content, demographic and behavioral targeting along with search and site retargeting.
The advertiser spent $15k and generated $58k in revenue over the holiday weekend. This was a 259% return on investment.
Search retargeting was a useful tool in this campaign to help serve ads to people who had already visited the advertiser’s website. This helped the retailer drive brand awareness long after the visitor had left their site.