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EMAIL MARKETING
EMAIL MARKETING
Programmatic Email Marketing targets consumers based on several personal characteristics: Demographic data, shopping preferences, personal interests, actual purchase history, recent interest, locations, and more! Even personal interests and lifestyle choices come into play here.
HOW MANY EMAILS??
Blonde Concepts can leverage high-quality data, accessing 200,000,000 double opt-in email addresses and deep technical solutions that guarantee better delivery to target consumers’ email boxes. The focus on technology and quality separates this email solution from others. A programmatic email campaign could average 12-15% open rates and 1-3% click-through rates. With hundreds of case studies, there is almost no situation our team hasn’t already encountered and been able to deliver success through Programmatic Email Marketing.
CASE STUDY
Client Industry
Cannabis
Campaign Dates
One deployment
Objective
The client aimed to generate branding and awareness for the client’s cannabis-infused beverage line.
Challenge
To effectively target adults 21+ who are interested in cannabis and alternative medicinal products.
Solution
We recommended utilizing email to target individuals aged 21+ and who are interested in cannabis, CBD, and alternative medicine. The creative message showcased their holiday “buy-one-get-one” special offer.
RESULTS
The client was able to attribute a 1,600% increase in the number of sales during the weekend the email was deployed! Of the 25,000 sends, our reporting showed a 12.39% open rate, and a 2.54% click rate.
KEY FINDINGS
While targeting qualified individuals for cannabis/CBD campaigns can be challenging, email campaigns provide the perfect medium – especially for promoting limited-time special offers