STREAMING TV

TV’s impact. Digital’s precision.

Streaming TV allows your commercial to be served across ALL DEVICES and is broken down into the following two categories:

Large Screens: these are Smart TVs or TVs that are connected to the internet via a gaming console, puck, stick or dongle (Xbox, AppleTV, Amazon’s FireStick, Roku and others).

Small Screens: these are all other devices (mobile, tablet and desktop) where a user is watching TV programming.

One-fifth or nearly 20% of TV-time is going to streaming according to Neilson.**

All TV buying needs in a single platform.

Robust targeting
Data-driven decisioning
Ad experience control
Cross-device extension
Brand safe environment
Premium inventory
Impactful insights

CASE STUDY

AUTO DEALERSHIP UTILIZES OTT AND SEES 1,500+ LEADS PER MONTH

Industry

Autos & Vehicles

Campaign Length

Three Months

Objective

The client wanted to increase market share in their area.

Challenge

The biggest challenge for this dealership was standing out among its competitors.

Solution

Our strategy was to expand reach among a growing number of 'cord cutters' to complement traditional TV advertising. The solution was implementing an OTT campaign.

Results

The dealership achieved its goal by increasing its market share.

Key Findings

The dealer increased their spend from $5,000 to $15,000 per month and revealed they received 1,500+ leads per month from the campaign.

STREAMING TV

TV’s impact. Digital’s precision.

CASE STUDY

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