Streaming TV allows your commercial to be served across ALL DEVICES and is broken down into the following two categories:
Large Screens: these are Smart TVs or TVs that are connected to the internet via a gaming console, puck, stick or dongle (Xbox, AppleTV, Amazon’s FireStick, Roku and others).
Small Screens: these are all other devices (mobile, tablet and desktop) where a user is watching TV programming.
One-fifth or nearly 20% of TV-time is going to streaming according to Neilson.**
All TV buying needs in a single platform.
AUTO DEALERSHIP UTILIZES OTT AND SEES 1,500+ LEADS PER MONTH
Autos & Vehicles
The client wanted to increase market share in their area.
The biggest challenge for this dealership was standing out among its competitors.
Our strategy was to expand reach among a growing number of 'cord cutters' to complement traditional TV advertising. The solution was implementing an OTT campaign.
The dealership achieved its goal by increasing its market share.
The dealer increased their spend from $5,000 to $15,000 per month and revealed they received 1,500+ leads per month from the campaign.
74 percent of all U.S. households now have some form of subscription video-on-demand service.* Users are willing to watch ads through Streaming TV. In fact, a recent survey from the Interactive Advertising Bureau (IAB)revealed 40% of streaming TV viewers have paused content to learn more or make a purchase.