IP Targeting is a cookie-free way of reaching a consumer by matching their physical address with an IP address. We leverage third party matching data to help you identify direct return on investment. The proprietary matching of a physical address to an IP address allows you to reach your target audience on a one-to-one basis. This one-to-one matching gives you a unique ability to monitor sales, return on ad spend, and more by matching those who were targeted with those who made actual purchases.
AUTO DEALERSHIP UTILIZES IP TARGETING TO MAINTAIN CONTACT WITH RELEVANT CONSUMERS
The client wanted to reach auto intenders in the dealership’s market.
The challenge was successfully reaching consumers who were already in the buying funnel.
We started by utilizing an email campaign to promote the dealership’s Spring auto sale and encourage overall dealership sales. The email marketing campaign was followed by an IP targeting campaign using the postal records of the consumers who opened the initial email.
The IP targeting lead to 3,781 targeted and 167,888 impressions served. The campaign saw 349 clicks and a 0.208% CTR.
This campaign allowed the dealer to maintain contact with consumers who already expressed their interest in a new vehicle by opening the initial email(s), further increasing their likelihood to convert.
IP Targeting reaches people at an address level. Direct Mail has always been the preferred way of reaching specific list-oriented audiences. IP targeting allows you to extend the reach, impact, and ROI of your data base marketing.