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IP (Internet Protocol) Targeting allows us to reach consumers by matching their locations through their IP addresses. Location data for the IP Addresses of consumers is collected by third parties and matched with physical addresses. Proprietary matching of these addresses allows us to reach your target audience directly. This provides a unique ability to monitor sales, measure return on your ad budget, and more by matching those targeted consumers with those who made actual purchases.
AUTO DEALERSHIP UTILIZES IP TARGETING TO MAINTAIN CONTACT WITH RELEVANT CONSUMERS
The client wanted to reach auto intenders in the dealership’s market.
The challenge was successfully reaching consumers who were already in the buying funnel.
We started by utilizing an email campaign to promote the dealership’s Spring auto sale and encourage overall dealership sales. The email marketing campaign was followed by an IP targeting campaign using the postal records of the consumers who opened the initial email.
The IP targeting led to 3,781 targeted and 167,888 impressions served. The campaign saw 349 clicks and a 0.208% CTR.
This campaign allowed the dealer to maintain contact with consumers who already expressed their interest in a new vehicle by opening the initial email(s), further increasing their likelihood to convert.
IP Targeting reaches people at an address level. Direct Mail has always been the preferred way of reaching specific list-oriented audiences. IP targeting allows you to extend the reach, impact, and ROI of your database marketing.