IP TARGETING
WHAT IS IP TARGETING?
IP Targeting is a cookie-free way of reaching a consumer by matching their physical address with an IP address. We leverage third party matching data to help you identify direct return on investment. The proprietary matching of a physical address to an IP address allows you to reach your target audience on a one-to-one basis. This one-to-one matching gives you a unique ability to monitor sales, return on ad spend, and more by matching those who were targeted with those who made actual purchases.
CASE STUDY
AUTO DEALERSHIP UTILIZES IP TARGETING TO MAINTAIN CONTACT WITH RELEVANT CONSUMERS
Industry
Automotive
Campaign Dates
3-month campaign
Objective
The client wanted to reach auto intenders in the dealership’s market.
Challenge
The challenge was successfully reaching consumers who were already in the buying funnel.
Solution
We started by utilizing an email campaign to promote the dealership’s Spring auto sale and encourage overall dealership sales. The email marketing campaign was followed by an IP targeting campaign using the postal records of the consumers who opened the initial email.
RESULTS
The IP targeting lead to 3,781 targeted and 167,888 impressions served. The campaign saw 349 clicks and a 0.208% CTR.
Key Facts
This campaign allowed the dealer to maintain contact with consumers who already expressed their interest in a new vehicle by opening the initial email(s), further increasing their likelihood to convert.
