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IP TARGETING
WHAT IS IP TARGETING?
IP (Internet Protocol) Targeting allows us to reach consumers by matching their locations through their IP addresses. Location data for the IP Addresses of consumers is collected by third parties and matched with physical addresses. Proprietary matching of these addresses allows us to reach your target audience directly. This provides a unique ability to monitor sales, measure return on your ad budget, and more by matching those targeted consumers with those who made actual purchases.
CASE STUDY
AUTO DEALERSHIP UTILIZES IP TARGETING TO MAINTAIN CONTACT WITH RELEVANT CONSUMERS
Industry
Automotive
Campaign Dates
3-month campaign
Objective
The client wanted to reach auto intenders in the dealership’s market.
Challenge
The challenge was successfully reaching consumers who were already in the buying funnel.
Solution
We started by utilizing an email campaign to promote the dealership’s Spring auto sale and encourage overall dealership sales. The email marketing campaign was followed by an IP targeting campaign using the postal records of the consumers who opened the initial email.
RESULTS
The IP targeting led to 3,781 targeted and 167,888 impressions served. The campaign saw 349 clicks and a 0.208% CTR.
Key Facts
This campaign allowed the dealer to maintain contact with consumers who already expressed their interest in a new vehicle by opening the initial email(s), further increasing their likelihood to convert.
