CASE STUDY
LAW FIRM PROCURES 7 FIGURE PERSONAL INJURY CASE FROM SEM AND SEO CAMPAIGNS
Client
Legal Services Provider
Campaign Dates
December 2018 – Present
Objective
Increase the number of cases for the firm and rely less on referrals to grow new business.
Challenge
To be a top tier option for potential clients searching for an attorney, and to build trust and authority on their website with potential clients unfamiliar with their firm.
Solution
We recommended a SEM campaign to raise awareness of their firm to people actively searching for personal injury attorneys in the area. We coupled that with local and organic SEO to enhance their position on search engines, and to develop strong website content that would build trust and authority above and beyond their competition.
RESULTS
The IP targeting lead to 3,781 targeted and 167,888 impressions served. The campaign saw 349 clicks and a 0.208% CTR.
Key Facts
This campaign allowed the dealer to maintain contact with consumers who already expressed their interest in a new vehicle by opening the initial email(s), further increasing their likelihood to convert.