SEARCH ENGINE OPTIMIZATION

WHAT IS SEO?

SEO stands for “search engine optimization,” which is the process of getting traffic from the “free,” “organic,” or “natural” search results within search engines. Google, Bing, Yahoo! and other search engines base their primary search results on a number of variables that determine the relevancy to the user’s search. The purpose of SEO is to ensure a site is aligned with these many variables, but more importantly, aligned in supporting users’ search experiences.

We offer full Organic Search services for all clients. This includes audits of your website which provide a detailed outline of opportunities tied to your organic presence, identify where improvements can be made, and pinpoint the tactics required to fulfill changes. We use these audits as a tool for showcasing the possibilities of SEO, as well as providing a launchpad towards improving your website, driving organic traffic, and maximizing bottom line performance.

Our SEO Services range from on-site to off-site and local listings optimizations to hosting. Whether you have thousands of locations or strictly an ecommerce business, this service suite can meet your needs by scaling an enterprise-level service at an affordable cost.

CASE STUDY

LAW FIRM PROCURES 7 FIGURE PERSONAL INJURY CASE FROM SEM AND SEO CAMPAIGNS

Client

Legal Services Provider

Campaign Dates

December 2018 – Present

Objective

Increase the number of cases for the firm and rely less on referrals to grow new business.

Challenge

To be a top tier option for potential clients searching for an attorney, and to build trust and authority on their website with potential clients unfamiliar with their firm.

Solution

We recommended a SEM campaign to raise awareness of their firm to people actively searching for personal injury attorneys in the area. We coupled that with local and organic SEO to enhance their position on search engines, and to develop strong website content that would build trust and authority above and beyond their competition.

RESULTS

The IP targeting lead to 3,781 targeted and 167,888 impressions served. The campaign saw 349 clicks and a 0.208% CTR.

Key Facts

This campaign allowed the dealer to maintain contact with consumers who already expressed their interest in a new vehicle by opening the initial email(s), further increasing their likelihood to convert.