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WHAT IS MICROPROXIMITY

Targeting people on their mobile device based on where they are in real time. Would youlike to reach people visiting your competitors right now? Microproximity allows you to do that.

CASE STUDY:

GOLF COURSE TAKES ADVANTAGE OF GEO-FENCING TO CONQUEST COMPETITOR LOCATIONS AND INCREASE MEMBERSHIPS AND GOLFERS

Industry

Golf Course

Campaign Dates

June – August 2018 

Objective

The club wanted to increase the number of country club members as well as single time golfers.  Additionally, they wanted to up-sell golfers to buy real estate on their property.

Challenge

To conquest business from other golf courses & country clubs in the surrounding rural area. 

Solution

We recommended utilizing both device ID and microproximity in order to target other golf courses in the area.

RESULTS

The golf course saw 34 people from competitor locations show up at their club during the campaign, and with that success, extended the campaign an additional 4 months.

KEY FINDINGS

The client saw a .14% CTR for microproximity and a .16% CTR for device ID.  The club told us they saw an increase in both memberships & golfers as a result of this campaign. 

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