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WHAT IS MICROPROXIMITY
Targeting people on their mobile device based on where they are in real time. Would youlike to reach people visiting your competitors right now? Microproximity allows you to do that.
CASE STUDY:
GOLF COURSE TAKES ADVANTAGE OF GEO-FENCING TO CONQUEST COMPETITOR LOCATIONS AND INCREASE MEMBERSHIPS AND GOLFERS
Industry
Golf Course
Campaign Dates
June – August 2018
Objective
The club wanted to increase the number of country club members as well as single time golfers. Additionally, they wanted to up-sell golfers to buy real estate on their property.
Challenge
To conquest business from other golf courses & country clubs in the surrounding rural area.
Solution
We recommended utilizing both device ID and microproximity in order to target other golf courses in the area.
RESULTS
The golf course saw 34 people from competitor locations show up at their club during the campaign, and with that success, extended the campaign an additional 4 months.
KEY FINDINGS
The client saw a .14% CTR for microproximity and a .16% CTR for device ID. The club told us they saw an increase in both memberships & golfers as a result of this campaign.
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