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CBD has taken the alternative health world by storm and changed the way marketing agencies operate in response. As demand for legal cannabis continues to skyrocket, CBD marketing agencies have searched for new ways to keep pace with the innovations in the cannabis industry generally.
The market is far from saturated, but at the same time, ensuring one's CBD brand breaks through with so much competition can still be a challenge. That's why we've created an entire network for CBD marketing solutions that serve to strengthen each brand while also increasing overall visibility for the CBD market in general – no matter which markets our clients seek to establish roots in.
We achieve the maximum levels of interlinked brand impressions by continually acquiring new network input, ensuring maximum visibility for specific CBD products, and a large presence of the entire cannabis marketing network. The cannabis marketing network is a confederation of cannabis manufacturers, distributors, and publishers who rely upon us for geotargeted cannabis marketing that adapt perfectly to changing state regulations.
We leverage each platform for extremely competitive general performance because it plugs us directly into each locale's nuanced CBD marketing trends, apprising us of the distinct medical conditions and other selection criteria predominating in any CBD market. From there, it's a simple question of how to fine-tune your branding message to accommodate your clientele's specific needs – and that's what we do best.
Our sensitivity to regional and localized cannabis markets sets us up for efficient adaptation to even the most temporary legal regulations. Minimizing campaign audits is crucial when advertising any tightly controlled product, where entire marketing efforts could be rendered fruitless at the behest of regulatory bodies.
To overcome this, we maximize available ad placements by keeping an extremely flexible graphic and message design framework, ready to adjust any element quickly and then proliferate those changes rapidly through every advertising channel we influence.
In CBD marketing, creative changes must happen at a speed matching the potential creative sensitivity involved in any given locality. A campaign could need to be altered mid-flight if regulatory audits or content flagging kicks in and prevents the message from being delivered – and if the campaign is less than perfectly evergreen, the results could be disastrous.
Quite simply, we can continually hit our intended daily impression volumes due to our fast campaign adjustments and reacceleration, even when censors trigger the highest levels of ad scrutiny. As the most adaptable and forward-looking CBD marketing agency, our clients appreciate the heightened functionality we provide by keeping a watchful eye on both sub-local and regional trends in the cannabis marketing industry.
We've also innovated our revenue-tracking capabilities for CBD advertising, where multi-platform and cross-promotional factors contribute to a much broader advertising environment than most online retail niches. For instance, in response to one company's challenge, we developed an entire reporting dashboard that linked creative performance with not just conversion rates but conversion tracking. The result was an ability to trace the entire process from impression to purchase, which allowed us to ascertain that we had achieved an almost 20x ROI for the campaign overall.
Results like this are not uncommon – especially on the heels of our budding (or dare we say flowering) Cannabis Network. The synthesis of our ultra-flexibility, continual market overview, and enhanced analytics help us match the highly fluctuating demands of CBD marketing one for one with our clients' most fundamental needs.
When you need CBD or cannabis marketing strategies that don't stop where the challenges begin, you need the Blonde Concepts' touch. We ensure you leave an indelible mark within your local market by leveraging the wider reach of our already expansive Cannabis Market.
We also provide exclusive CBD marketing planning with each of our clients to ensure that their most potent selling points are front and center of every ad copy. In our field, there's little that matters more than ensuring brand content overlaps with audience needs – in cannabis marketing specifically, it's absolutely essential.
Don't hesitate to reach out today to shed more light on what Blonde Concepts' CBD marketing efforts can do for your brand.
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